An installable web app is a normal web site with a bit of extra metadata. You build and deploy this app exactly as you would build and deploy any web app, using any server-side or client-side technologies you like. The only thing that is different about an installable web app is how the app is packaged.
Google Chrome and the Chrome Web Store will support installable web apps. For now, to load installable web apps you need a Windows Dev channel release of Google Chrome with a special command-line flag, as described in the developer's guide.
The Google Chrome launcher page screen shot below
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